product_name: "EcoFit Tracker"
value_prop: "Track your health while reducing your carbon footprint."
persona: "25‑35 yr tech‑savvy eco‑enthusiast, struggles with device waste."
primary_benefit: "Accurate health metrics"
secondary_benefit: "Carbon‑offset reporting"
cta: "Start My Green Journey"
trigger_a: "Urgency"
trigger_b: "Trust"