Quality checklist for the CTA test matrix

- Names the user, job, and business context.
- Gives a useful first draft without hiding uncertainty.
- Separates recommendations from rationale.
- Includes edge cases, empty states, and failure modes where relevant.
- Provides next actions that a teammate can execute.
- Keeps tone direct, modern, and concrete.
- Avoids fake data unless it is clearly labeled as sample data.
